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Privacy Notice

Effective Date: 01 August 2026
Last Updated: 01 August 2026

Let’s Research respects your privacy and takes the protection of personal information seriously.

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This Privacy Notice explains how Let’s Research collects, uses, stores and shares personal data when you use this website, contact us about our services, or communicate with us in a business context.

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It applies to website visitors, people who submit an enquiry, prospective clients, clients, suppliers, collaborators, professional contacts, and people who choose to receive updates from Let’s Research.

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Where Let’s Research supports a contracted research study, separate project-specific privacy information may also apply.

1. Who we are

Let’s Research is an independent qualitative research support business founded by Josie Cruz.

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Let’s Research provides qualitative market research support to agencies, consultancies and other organisations in the UK and internationally. Services may include early-stage research support, project management, fieldwork coordination, moderation support and related qualitative research services.

For website use and general business enquiries, Let’s Research is responsible for the personal data it collects and uses.

 

You can contact Let’s Research at:​​

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Email: compliance@lets-research.com
Telephone: +44 7412569899

Business name: Let’s Research / Josie Cruz
Location: United Kingdom

2. What personal data we collect

When you complete the website contact form, we may collect:

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  • first name and surname;

  • email address;

  • telephone number;

  • company or organisation;

  • role or job title;

  • type of service requested;

  • message or enquiry details;

  • whether you choose to receive updates from Let’s Research.

 

You should avoid including sensitive personal information in the message field unless it is necessary for your enquiry.

 

We may also collect limited technical information through website hosting, security tools, cookies, analytics or similar technologies. More information is available in our Cookie Policy.

3. How and why we use personal data

We collect personal data when you submit the contact form, email or call us, enquire about services, discuss a potential project, work with us, or choose to receive updates.

We use personal data to:

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  • respond to enquiries;

  • understand the background to a potential project;

  • follow up on relevant business conversations;

  • discuss, plan and provide services;

  • manage client, supplier and collaborator relationships;

  • send updates where you have opted in;

  • maintain website security and understand website performance;

  • meet legal, accounting, tax, insurance, regulatory or record-keeping obligations.

4. Lawful basis for using personal data

Under UK data protection law, we must have a lawful basis for using personal data.

We are most likely to rely on:

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  • legitimate interests and/or steps prior to entering into a contract when responding to enquiries or discussing potential services;

  • contract, legitimate interests and/or legal obligation when managing client, supplier or collaborator relationships;

  • consent when sending updates to people who have opted in;

  • legal obligation and/or legitimate interests for business, accounting, tax and record-keeping purposes;

  • legitimate interests for website security and basic functionality;

  • consent, where required, for non-essential cookies or analytics.​

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Where we rely on legitimate interests, we use personal data in a way that is necessary for running and developing Let’s Research, while considering people’s rights, freedoms and expectations.

5. Marketing and services updates

Let’s Research will not add you to a general mailing list simply because you submit a contact form.

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If you would like to receive occasional insights, service news, resources or updates, you can opt in through the contact form or another sign-up method.

 

You can unsubscribe or withdraw your consent at any time by using the unsubscribe link, where available, or by contacting Let’s Research directly.

 

In limited business contexts, Let’s Research may contact existing business contacts about relevant similar services, where permitted by applicable marketing rules. You will always be given a clear way to opt out.

6. Where personal data is stored 

Personal data may be stored in systems and devices used by Let’s Research for business administration and communication, including:

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  • Wix, where the website and contact form are hosted;

  • Google Workspace, including Gmail and Google Drive;

  • Microsoft tools, where relevant;

  • Let’s Research business devices, such as a computer or mobile phone;

  • secure business records and project folders.

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When a website form is submitted, Wix may send the form information to the Let’s Research business email inbox.

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Let’s Research takes reasonable steps to keep personal data secure and protect it from unauthorised access, loss, misuse or disclosure.

7. Who personal data may be shared with

We may share personal data where necessary with:

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  • website hosting and form providers, such as Wix;

  • email, cloud storage and business software providers, such as Google Workspace, Zoom or Microsoft;

  • professional advisers, such as accountants, insurers or legal advisers;

  • trusted collaborators, suppliers or subcontractors, where needed to respond to an enquiry or deliver agreed services;

  • research-related service providers, where relevant to a contracted project;

  • public authorities, regulators or other organisations where required by law.

 

We only share personal data where we have a reason to do so and where appropriate safeguards are in place.

8. International work and transfers

Let’s Research is based in the UK but may work with clients, collaborators or suppliers in other countries.

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Some service providers used by Let’s Research may also process data outside the UK. Where personal data is transferred internationally, Let’s Research will take reasonable steps to ensure appropriate safeguards are in place, where required by data protection law.

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For contracted research projects, international data sharing and transfers should be agreed as part of the project setup, contract, data processing agreement or project-specific privacy information.

9. How long we keep personal data

We keep personal data only for as long as necessary for the purpose for which it was collected, including business, legal, accounting, tax, insurance or reporting requirements. As a guide:

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  • enquiry information may be kept for a reasonable period so we can respond, follow up and manage potential business relationships;

  • client, supplier and business records may be kept for as long as needed for contractual, accounting, tax or legal purposes;

  • marketing data is kept until you unsubscribe, withdraw consent, or ask us to stop contacting you;

  • project-related research data is handled according to the relevant project agreement, client instructions, participant privacy information or data processing terms.

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Let’s Research will periodically review the information it holds and delete or anonymise personal data when it is no longer needed.

10. Research projects and participant data

This Privacy Notice mainly covers website visitors, business enquiries and general professional contact with Let’s Research.

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Where Let’s Research supports or delivers a contracted research study, different privacy information may apply. This may include a project-specific participant privacy notice, participant information sheet, consent form, client privacy notice or data processing agreement.

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For research projects, the role of Let’s Research may vary depending on the project. In some cases, Let’s Research may act on behalf of a client or agency. In other cases, Let’s Research may have more responsibility for deciding how certain information is collected and used.

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Before each project, the relevant parties should agree who is responsible for the personal data, what data is collected, why it is collected, who has access to it, where it is stored, how long it is kept, and when it will be deleted, anonymised or returned.

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Where applicable, Let’s Research aims to work in line with relevant legal, regulatory and ethical standards for research, including data protection law and recognised research industry principles.

11. Cookies and similar technologies

This website may use cookies and similar technologies to help it work properly, support security, remember preferences, collect analytics information or improve the visitor experience.

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Some cookies are necessary for the website to work. Others, such as analytics or marketing cookies, should only be used where permitted and, where required, with your consent.

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For more information, please see our Cookie Policy.

12. Links to other websites

This website may contain links to other websites or third-party services.

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This Privacy Notice only applies to the Let’s Research website and to personal data handled by Let’s Research. We are not responsible for the privacy practices, content or security of other websites.

13. Your data protection right

Depending on the circumstances, you may have the right to:

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  • ask for access to the personal data we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal data;

  • ask us to restrict how we use your personal data;

  • object to certain uses of your personal data;

  • withdraw consent, where we rely on consent;

  • ask for your personal data to be transferred to another organisation, where this right applies;

  • complain to the UK Information Commissioner’s Office.

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Some rights may not apply in every situation, and there may be legal reasons why we cannot fulfil a request in full. If this applies, we will explain why.

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To exercise your rights, please contact:

Email: compliance@lets-research.com

14. Complaints

If you have any concerns about how Let’s Research uses your personal data, please contact us first so that we can try to resolve the issue.

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You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

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ICO website: www.ico.org.uk 

15. Changes to this Privacy Notice

Let’s Research may update this Privacy Notice from time to time to reflect changes in the business, website, services, legal requirements or data protection practices.

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The latest version will be published on this website with the relevant effective date.

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