Hi,
I'm Josie Cruz
The consultant behind Let’s Research
Since 2011, I’ve supported qualitative projects across fieldwork, moderation, analysis, and project management. My core expertise lies in project delivery: helping teams plan well, stay organised, and move through complex qualitative work with clarity and confidence.
My professional background is rooted in operations, but my work has always been driven by curiosity about people - how they think, feel, behave, and make decisions. Combined with practical industry experience and an academic background in Social Communication and International Tourism Management, that curiosity shapes the way I support qualitative projects today.
Through Let’s Research, I work with agencies, consultancies, and organisations that need flexible qualitative support across project management, fieldwork coordination, and research support. I bring a practical, collaborative approach that helps teams strengthen planning, stay organised through delivery, and keep projects grounded in real-world execution.
My international background has also shaped how I work. Having lived in six countries and travelled across four continents, I bring a culturally aware, human-centred perspective to qualitative research. I understand the importance of context, not only in the lives of participants, but also in the way teams, clients, and markets work together.
Fluent in English and Portuguese, I support qualitative projects across international markets. English is my primary working language, and I also offer Portuguese-language moderation and coordination, particularly for research involving Brazilian audiences. This includes helping bridge local fieldwork realities with the expectations and working styles of UK and international teams.
Let’s Research is guided by values that matter deeply to me: curiosity, empathy, collaboration, adaptability, quality, and integrity. These principles shape how I work with clients, teams, and participants, and help ensure projects are handled thoughtfully, ethically, and with care.